Facebook Ads Integration with Loyally Coupons

Facebook and Instagram ads are powerful for attracting new customers — but traditional analytics only show clicks and leads, not real visits.

With Loyally Coupons, you can track the entire journey:
from ad click → coupon install → in-store redemption → repeat visits.

This integration helps you understand your true Customer Acquisition Cost (CAC), Return on Marketing Investment (ROMI), and Lifetime Value (LTV) — giving you complete visibility into how your Facebook Ads perform in the real world.

Why Use Loyally Coupons with Facebook Ads

When running Facebook or Instagram Ads, you typically know your:

• Cost per Click (CPC)

• Cost per Lead (CPL)

• Conversion rate

…but you don’t know how many of those people actually visit or return to your business.

Loyally Coupons bridge that gap by connecting your ad campaigns directly to your loyalty program.
You’ll see exactly how many ad viewers become paying customers — and how much revenue those customers generate over time.

How It Works

Loyally Coupons transform your ad campaigns into a measurable, loyalty-driven customer funnel.

Step 1. Create a Coupon Card

• In your Loyally dashboard, create a Coupon Card.

• Set an incentive for new customers — for example:
  “$10 off your first visit” or “Free dessert on your first purchase.”

• This coupon becomes your lead magnet for your Facebook or Instagram campaign.

Step 2. Add the Coupon Link to Your Ad Campaign

• Copy the Coupon Installation Link from Loyally.

• Add it as your ad destination URL or lead form link in Meta Ads Manager.

• When users click your ad, they’ll reach your Coupon Enrollment Page where they can instantly install the coupon into their Apple Wallet or Google Wallet.

Step 3. Customer Installs the Coupon

• Once installed, the coupon appears on their phone and they are automatically added to your Loyally CRM.

• Loyally can send automated push notifications (e.g., reminders to visit or redeem their coupon).

Step 4. Customer Visits & Redeems the Coupon

• When the customer redeems the coupon in-store, the redemption is logged automatically in Loyally.

• This action represents a true conversion — a paying customer generated from your Facebook Ad.

Step 5. Loyally Converts the Coupon into a Loyalty Card

After redemption, the coupon automatically converts into your chosen loyalty card type — no manual work required.
You can choose to convert coupons into:

• Stamp Cards

• Reward Cards

• Cashback Cards

• Discount Cards

• Membership Cards

The converted loyalty card keeps the customer engaged for repeat visits, forming a continuous retention cycle.

Step 6. Track CAC, ROMI, and LTV

• CAC (Customer Acquisition Cost) = Ad Spend ÷ Redeemed Coupons

• ROMI = Revenue ÷ Ad Spend

• LTV = Average revenue per customer over time

Loyally calculates and displays these metrics automatically, helping you understand which ads truly drive business growth.

Example: Restaurant Campaign

Scenario:
A restaurant runs a Facebook campaign offering “$10 Off First Visit.”

Customer Journey:

1. User clicks the ad and installs the coupon.

2. The coupon sits in their Apple/Google Wallet with reminders to visit.

3. The customer redeems it in-store.

4. Loyally automatically converts the coupon into a Reward Card.

5. The customer earns loyalty points and starts receiving offers for future visits.

Now the business can track:

• Number of ad clicks (via Meta Pixel)

• Number of coupon installs (leads)

• Number of redemptions (paying customers)

• Repeat visits and total LTV

Example Metrics Snapshot

This is the data you’ll see once your campaigns are connected and active in Loyally.

How to Set Up UTM Tracking

To track ad performance by platform or campaign:

1. Open your Coupon Card Settings in Loyally.

2. Add UTM parameters for each ad channel:

   • utm_source=facebook_ads

   • utm_source=instagram_ads

3. Copy your UTM-based links.

4. Use them in each ad’s destination URL.

5. Loyally will automatically attribute installs and redemptions to each ad source.

This helps you understand which platform or campaign delivers the best ROI.

Best Practices

• Use mobile-only placements — coupon installs work best on mobile devices.

• Add urgency — set coupon expiration (e.g., “Valid for 14 days”).

• Use strong visuals and clear CTAs — e.g., “Tap to Claim Your $10 Off Coupon.”

• Retarget non-redeemers — create a Facebook Audience for users who installed but haven’t redeemed.

• Track multiple channels — use different UTM links for Facebook, Instagram, or Messenger campaigns.

• Use push notifications wisely — send friendly reminders instead of frequent promotions.

Why This Matters

Loyally turns your Facebook Ads into a complete acquisition-to-retention system.

Get Started

Follow these steps to launch your first Facebook Ads integration:

1. Create a Reward or Loyalty Card in Loyally.

2. Create a Coupon Card with your first-time offer.

3. Link the Coupon to your Loyalty Card for automatic conversion.

4. Add UTM links and Facebook Pixel code for tracking.

5. Publish your campaign and start monitoring installs, redemptions, and repeat visits.

Start connecting your Facebook Ads to real-world customer outcomes — track redemptions, measure ROI, and grow your loyal customer base automatically.