--- title: "How to Connect WhatsApp to Loyally" description: "Integrate WhatsApp with Loyally to send automated messages, updates, and promotions directly to your customers — using one of the world’s most popular messaging platforms." url: https://help.loyally.ai/en/articles/112-how-to-connect-whatsapp-to-loyally collection: "WhatsApp" updated: 2026-09-01 language: en --- # How to Connect WhatsApp to Loyally Integrate WhatsApp with Loyally to send automated messages, updates, and promotions directly to your customers — using one of the world’s most popular messaging platforms. Connect your **WhatsApp Business API** with **Loyally** to send automated messages, point updates, and loyalty offers directly through WhatsApp. This setup uses the **Meta (Facebook) Developer platform** to link your verified WhatsApp Business number with Loyally. * * * ## 🧰 What You’ll Need Before starting, make sure you have: - A **Facebook Business Account** - Access to [Meta for Developers](https://developers.facebook.com) - A **WhatsApp Business Account** connected to your Facebook Business Manager - A **Facebook Page** linked to the same Business Manager - Admin access in your **Loyally account** * * * ## ⚙ Step 1. Create a Meta Developer App 1. Go to [https://developers.facebook.com](https://developers.facebook.com). 2. From the top-right, select **My Apps → Create App**. 3. On the **App Type** screen, select **Other**. 4. Then choose **Business**. 5. Enter your **Application Name**, **email**, and select or create a **Business Manager**. 6. Click **Create App**. ![](https://staticfiles.gleap.io/ghelparticle/uWTouGmBlJlxliLFlczhUF6TDpbR74Ll6DiANKgygRyufB8Ix8r8KAES41EorfmUnPHzLAMppCl.gif) * * * ## 🧩 Step 2. Add WhatsApp Product 1. Once the app is created, scroll down and find **WhatsApp**. 2. Click **Set up**. ![](https://staticfiles.gleap.io/ghelparticle/YB6WAMAvHs8evyqBF1NKsKZclUJpn3AAg2jokKB5FTGvCEq0WjXkYL4hoVWEqx6Cnhj32FrNITX.png) 3. On the next screen, select your **Business Profile** and click **Continue**. ![](https://staticfiles.gleap.io/ghelparticle/0MR3UnhZXWd9RMqitUzvFfYPKFjWMEx2ReHuh2jAjnfcrPQYonWpRUlHI280KGXeNJbNH6uFzlA.png) 4. Click **Start Using the API**. ![](https://staticfiles.gleap.io/ghelparticle/IYnNn9ApD68H4Q2NwG5hjlkWIyaWHiUC3qKlhOVUEz25QCrFq4zZwSSUfeMjXYN8yDicZAPG0E3.png) * * * ## ☎ Step 3. Add and Verify Your Business Phone Number 1. Add the phone number you’ll use to send WhatsApp messages. ![](https://staticfiles.gleap.io/ghelparticle/b0TC8xdVyrS1rW5imxRQvADo3THUs0Dh2FBehqgz3AOZ9XPJB2lcI20M9EuOrd3ftkpw5wEAh00.png) 2. You can use a test number initially to check message delivery. ![](https://staticfiles.gleap.io/ghelparticle/Yqh0dN1IDMnAK0OUpDPVQDlj3NEmj3hs1mwaSsfCKeWZLnBucdnPBJtq267jQhqfsSQ9YGjjPgk.png) 3. Once added, you’ll see your: - **Phone Number ID** - **WhatsApp Business Account ID** ![](https://staticfiles.gleap.io/ghelparticle/bXJBsuI5BEH6APmD60p872WRUYG4CcLE8gDMrLhA5vDMNdYunaGoUT2615Zx5MxF04HABNmXc0R.png) > **Success:** **💡 Save these** — The **“Phone number ID”** and **“WhatsApp Business account ID”** will be required to connect your Loyally account later. * * * ## 🌐 Step 4. Configure Webhooks Webhooks allow Loyally to receive WhatsApp message data (for example, delivery status, inbound replies). 1. In your app’s sidebar, go to **WhatsApp → Configuration**. 2. Click **Callback URL – Edit**. 3. Fill in the following fields: 1. **Callback URL:** ```javascript https://mailing.digitalwallet.cards/whatsapp/webhook/inbound ``` 2. **Verify token:** ```javascript whatsapp_bot_webhook_verify_token ``` 4. Click **Verify and Save**. 5. You should see a success message confirming webhook verification. ![](https://staticfiles.gleap.io/ghelparticle/tHczEpdMS3OUNhP3K82FFTzcH0jbFFJTpiCYD6pTBnKzRJFJmajStWys0kIY8z5hM0uZlqz2W8S.png) ![](https://staticfiles.gleap.io/ghelparticle/reWc2LichssbVWO4owrm8T4wiEJY1gtwNmk1quMZOuylhllbFcliKJ4LJB4XimoubXXRgqoDW3S.png) * * * ## ⚙ Step 5. Enable Webhook Subscriptions 1. Go to **Webhooks → Manage**. 2. Find **Messages** in the list and Enable it. ![](https://staticfiles.gleap.io/ghelparticle/hKkUoUZIrR6aIer3BExLdXocnjob46XRGPalAJfqYPIrNU6loaFUtIpHtPAVI8haPSkRnzJeZ81.png) * * * ## 🔒 Step 6. Generate a Permanent Access Token Temporary tokens from Meta expire in 24 hours, so you’ll need a permanent one. 1. Visit [https://business.facebook.com/settings/people](https://business.facebook.com/settings/people). 2. Select the **Business Manager** you used earlier. 3. Navigate to **Users → System Users**. 4. Click **Add**. 5. Enter a name (e.g., _Loyally Integration_) and select the **Admin** role and click **Create system user**. ![](https://staticfiles.gleap.io/ghelparticle/5AGM7EGSrCFn7AavXevW3o28fHjAYydTsWBnH4NKxxfXaRLnwVUj4521KwguMPs6kabM7WYw1aH.png) 6. Open the new user → click **Generate New Token**. 7. Choose your **App**. 8. Set **Token Expiration** to **Never**. 9. Enable the following permissions: 1. business\_management 2. catalog\_management 3. whatsapp\_business\_management 4. whatsapp\_business\_messaging 10. Click **Generate Token**. 11. Copy and save the generated permanent token. ![](https://staticfiles.gleap.io/ghelparticle/SP2BfbHaXaKTsLxSMkVDnYt7EVGGgfAcuNZDeEaDUWEu1eG98VhoztpxGffd35voKq4wQ5i2t3a.png) > 💡 Keep this token in a secure password manager. * * * ## 🧱 Step 7. Assign Assets and Enable Manage App 1. In the **System Users** tab, click your user. 2. Open **Assign Assets → Apps**. 3. Enable **Manage App**. 4. Save your changes. ![](https://staticfiles.gleap.io/ghelparticle/c1zGFRHOYknmppxc4kUMMST4XroS2LqGUuEWFsO6GJTqDQ4l9eM8n1GBWfoR0JQMQuHYQ9RUs26.png) * * * ## 🚀 Step 8. Enable Live Mode 1. Go back to your **App Dashboard** in Meta. 2. Switch the app from **Development** to **Live Mode**. 3. Confirm your app is connected to your verified Business Account. ![](https://staticfiles.gleap.io/ghelparticle/MSWRlHMM899ja31kdrBlN7oECBYQOq4YTbb4lOSHi6Mn1a9UFGujt83VRQpABapN25Ocz1R5sN8.png) > 💡 Live mode is required for sending real messages through the API. * * * ## 🔗 Step 9. Connect WhatsApp to Loyally 1. Go to your **Loyally Dashboard**. 2. Navigate to **Mailings → Settings**. > or visit directly: [https://app.loyally.ai/mailings/settings](https://app.loyally.ai/mailings/settings) 3. Click **Connect WhatsApp Bot**. 4. Fill in the required fields: 1. Token: \[your permanent access token\] 2. Phone number: \[your business number\] 3. Phone Number ID: \[from Meta\] 4. WhatsApp Business Account ID: \[from Meta\] 5. Click **Connect**. 6. Once connected, the status will show **Active**. ![](https://staticfiles.gleap.io/ghelparticle/8MdBi72pqguwSuiGzhnX2hxNGFuEjVywFTYy2JkSZbqdx7hZAfspkU8VFHXfyEPDfTKKpANd5bX.png) * * * ✅ Your **WhatsApp Bot** integration is complete 🎉 * * * ## 🧰 Troubleshooting

Issue

Likely Cause

Solution

Token expired

Temporary token still in use

Generate and use a Permanent Access Token.

Webhook not verifying

Wrong token or URL mismatch

Recopy the Loyally Webhook URL and Verification Token.

Test message not delivered

Unapproved message template

Get your template approved in the Meta dashboard.

Message delay

Meta API rate limits

Avoid sending too many messages at once; space them out.

> 💡 _Tip:_ Check your **Meta Developer Logs → WhatsApp → Activity** for detailed error messages. * * * ## ✅ Summary Connecting the **WhatsApp Bot** to **Loyally** lets you send automated, personalized messages that strengthen your customer relationships. Once integrated, you can use WhatsApp as a powerful communication channel inside campaigns — keeping customers engaged and informed wherever they are. * * * ## 🔗 Related Articles [ How to Create an Automation in Loyally Set up automations in Loyally to trigger personalized messages, rewards, and workflows based on customer behavior — keeping your loyalty program running smoothly and efficiently. ](https://help.loyally.ai/en/articles/111-how-to-create-an-automation-in-loyally.md)[ Creating an SMS campaign How to create your SMS campaign ](https://help.loyally.ai/en/articles/86-creating-an-sms-campaign.md)[ How does PUSH notifications work? Learn more about how push-notifications work on devices ](https://help.loyally.ai/en/articles/78-how-does-push-notifications-work.md)