Maintaining a high sender reputation is critical for ensuring your emails reach your customers' inboxes rather than the spam folder. When users mark an email as spam, it signals to mailbox providers that your content is unwanted, which can lead to widespread delivery issues.
Follow these best practices to reduce complaints and improve your overall email performance.
The most effective way to avoid spam complaints is to ensure every recipient has explicitly asked to hear from you.
Use Double Opt-In: After a user signs up, send a confirmation email with a link they must click to verify their subscription. This prevents bot sign-ups and ensures the email address is valid.
Never Purchase Lists: Buying or renting email lists is a violation of most Terms of Service and a guaranteed way to trigger high complaint rates and "spam trap" hits.
Be Clear at Sign-Up: Inform users exactly what kind of content they will receive and how often.
If a user cannot find the way out, they will use the "Report Spam" button as a shortcut.
Visible Unsubscribe Link: Place a clear, easy-to-find unsubscribe link in the footer of every email.
One-Click Process: Do not require users to log in or navigate through multiple pages to opt out.
List-Unsubscribe Header: Implement the List-Unsubscribe header in your email code, which allows mailbox providers to show an "Unsubscribe" button at the top of the email interface.
Why Aren't My Customers Receiving Push Messages?
Getting your push notifications delivered again
