---
title: "How does PUSH notifications work?"
description: "Learn more about how push-notifications work on devices"
url: https://help.loyally.ai/en/articles/78-how-does-push-notifications-work
collection: "PUSH Notifications"
updated: 2026-08-08
language: en
---

# How does PUSH notifications work?

Learn more about how push-notifications work on devices

## Push Section

Push notifications can be created from the **Loyally.ai** app in order to send push notifications to the customer on any specific event. Moving further, let us take a look at how can you access the push notifications section.

1.  Sign in to [**Loyally.ai**](https://app.loyally.ai/) and go to '[**Mailings**](https://app.loyally.ai/mailings)' in the Menu Panel.
    
2.  Navigate to '[**Send Push**](https://app.loyally.ai/mailings/push)' section.
    
3.  Here, you can create PUSH notifications for a card-triggered event to show on the customer's lock screen.
    
    ![](https://staticfiles.gleap.io/ghelparticle/HRvdsFtZ0894sr6BuGx5qxvafbQ1CK30PZUuePOfSDsH1CXfbFkbqa0sh1oWRZGeBXur27xmNCr.png)

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## How does iPhone (iOS) Push notifications work?

1.  Once enabled, push notifications will appear on your customer's iOS device's lock screen.
    
    > **Success:** Tapping a notification opens the card.
    
    ![](https://staticfiles.gleap.io/ghelparticle/bsw4QzVPcCEhpmpNxeYP4eb8YPhYbdxdEH8iuNkiq2K9VToAcoL9NgVmcPDmr3V6wIZEukU2aHq.png)
2.  Any changes in your earned points are highlighted in the top-right corner of your customer's card.
    
    ![](https://staticfiles.gleap.io/ghelparticle/gxtbD8YvzibMEaFG8sV0fJlDTNTnxvF35RJhE7Xj3ImN1HoecHAMy9IT5iHGWlrHJir6eUWM6v0.png)

> **Info:** Tip: To receive push notifications from your Apple Wallet card, make sure notifications are on.

**How to Enable Apple Wallet Card Notifications on your iOS device**

-   **Enable Apple Wallet card alerts:** open the Apple Wallet app → select the card → tap the three-dot “**⋯”** (top-right) → **Notifications** → turn on.
    
-   **Refresh system alerts (if needed):** open Settings → Notifications → Wallet → **Allow Notifications** — switch off, wait a moment, then switch back on.
    

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## How does Android Push notifications work?

1.  Once enabled, push notifications will appear on your customer's Android device's lock screen.
    
    > **Success:** Tapping a notification opens the card.
    
2.  Any changes in your earned points are highlighted in the top-right corner of your customer's card.
    

> **Info:** To receive push notifications on your Android device, make sure notifications are turned on for the card.

![](https://staticfiles.gleap.io/ghelparticle/POsrnis15jdy6sYGtFPn9RJPcDBq6K5xIMb3p2NnvpCCBdvyjW2E4Gf5ILMBvoKtlvyTm0msTug.gif)

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## How long does it take for push messages to be received by our customers?

Push messages usually arrive in **20-30 seconds**, but delivery times can vary because of how Android and iOS handle notifications.

> **Warning:** If a user is on their phone or has the card open, the message might not show up right away, and this is controlled by **Apple** and **Google**, not us.

To see if a message was received, check the '**Latest Updates**' on the customer's card to confirm message receipt.

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## Why aren't my customers receiving push messages? (Common reasons for non-delivery)

Here are some reasons why your customers may not receive push messages from you.

1.  **Card Not Installed**: Push messages require the card to be installed in **Apple Wallet, Google Wallet,** or **PWA**. Check the '**Card Status**' under your '[**Customers**](https://app.loyally.ai/clients)' section. If it's '**not installed**', you'll need to send them their unique card link to install it.
    
2.  **Automatic Updates Off**: On iOS devices, customers may not receive updates if they've turned off '**Automatic Updates**'.
    
3.  **Push Notifications Disabled**: on Android devices (with Google Wallet or PWA), customers may not receive updates if they’ve disabled ‘**Get notifications for this loyalty card**’.