---
title: "Creating an email campaign"
description: "How to create your email campaign"
url: https://help.loyally.ai/en/articles/85-creating-an-email-campaign
collection: "Email Campaign"
updated: 2026-07-28
language: en
---

# Creating an email campaign

How to create your email campaign

## **Creating an email campaign**

1.  Sign in to [**Loyally.ai**](https://app.loyally.ai/) and go to '[**Mailings**](https://app.loyally.ai/mailings)' in the Menu Panel.
    
2.  Click '**Create a mailing’’**.
    

![](https://staticfiles.gleap.io/gattachments/wT0AluYf95tZolcHp7C0KCC8xsgolkyAvQaTFWHTUYzXXchqvFX4yAMZaL1LcA5Yi1JccS9LG1W.png)

1.  From the "**Create a mailing**" window, give your campaign a **Name** and select '**Email**'.
    
    ![](https://staticfiles.gleap.io/ghelparticle/I6zLxAMG8LBKZ9SufD777vwQG9oKwwOvMwQusUhTbeyUKWOwULdmYYiwIW1I504SRX9G5hrXvJ4.png)
2.  Choose your recipients. The default option is '**For all customers**,' which sends push notifications to all customers. To send push notifications to specific customers, click the '**Selected segment**' button. Segmented options include:
    
    -   📁 '**My Segments**' (Custom segments)
        
    -   ❤ '**Healthy**' (e.g. Status, Gender, Birthday)
        
    -   🙂 '**Loyalty**' (e.g. Card Install Status, Device)
        
    -   🖖 '**RFM-segments**' (e.g. Beginners, Champions, At risk, Need attention, Loyal)
        
    -   💬 '**Communication**' (e.g. Birthdays)
        
    
    ![](https://staticfiles.gleap.io/ghelparticle/3mPPDUPoQESO4iCR7nc0bkIOHaBQRcm2Dw96BXykJyyK3KbgqxUQnOcxxjWNLTf3CUlqqZwmKby.png)
3.  You can send the email immediately or schedule it by selecting the ✅ '**Schedule**' checkbox and setting the date and time.
    
    ![](https://staticfiles.gleap.io/ghelparticle/tjnMGKwvwGHK0Nv31BEHLsPxqUSmN6SZmULkS6K6LPP9wf7I6T4ZQavY8LirBu6VykScIC9MMBi.png)
4.  Enter the message you want to send via email using the Message textbox.
    
    -   You can include emojis.
        
        ![](https://staticfiles.gleap.io/ghelparticle/bILMQx37dWlX9ABs6BoyGdXHuTAPy7KgquWFr28dDYCArY35IOArToZrSvNzqPggcMM6LAX6mwF.png)
    -   You can include placeholders.
        
        ![](https://staticfiles.gleap.io/ghelparticle/vcJ2otqJ2S60XQHoFzf1mnCzuDkz1RkDCvd9BkYf7h0jIeboFVrZ9yYuGjKzibXVLXOithdvkVH.png)
5.  Ready to send? Click '**Create a mailing**' and confirm. This schedules the email and logs it in our mailing list.
    
    ![](https://staticfiles.gleap.io/ghelparticle/6OGgYgRJj2wDngp0lAXlNQwJ1Beu3oZ8AhKXQ5XUnTyt4gwoIFhc1bIN6eUyU4Hqxko8XevcYpa.png)

**Done** 🎉🎉

### **Want to see the campaign recipients and sending status?**

Click on the campaign name for more details.

![](https://staticfiles.gleap.io/ghelparticle/ltBQYZjNkckGyJ5py2MY6YEXpHZXH7tKexgCiYSYySucFN0etMtRHS1YzAHIPQZuGSTT2cWhTPC.png)