---
title: "Creating an SMS campaign"
description: "How to create your SMS campaign"
url: https://help.loyally.ai/en/articles/86-creating-an-sms-campaign
collection: "SMS Campaign"
updated: 2026-02-05
language: en
---

# Creating an SMS campaign

How to create your SMS campaign

## **Creating an SMS campaign**

1.  Sign in to [**Loyally.ai**](https://app.loyally.ai/) and go to '[**Mailings**](https://app.loyally.ai/mailings)' in the Menu Panel.
    
2.  Click '**Create a mailing**' in the top right corner of your dashboard.
    

![](https://staticfiles.gleap.io/gattachments/G9umGnCh9IoCHCVxvfsR5Ajd0aT1Du3KGl9joouBPooR5EkMR9FaS3EJYiCrARQDCUDSunT3Fi6.png)

3.  From the "**Create a mailing**" window, give your campaign a **Name** and select '**SMS**'.
    

![](https://staticfiles.gleap.io/ghelparticle/GhPTaze3WAkF4myrH6eoQdPaN7xgXnyxMvZMuAurSINurOj00GLsB86DWnuuoIX6FT2masLfqOg.png)

1.  Choose your recipients. The default option is '**For all customers**,' which sends push notifications to all customers. To send push notifications to specific customers, click the '**Selected segment**' button. Segmented options include:
    
    -   📁 '**My Segments**' (Custom segments)
        
    -   ❤ '**Healthy**' (e.g. Status, Gender, Birthday)
        
    -   🙂 '**Loyalty**' (e.g. Card Install Status, Device)
        
    -   🖖 '**RFM-segments**' (e.g. Beginners, Champions, At risk, Need attention, Loyal)
        
    -   💬 '**Communication**' (e.g. Birthdays)
        
    
    ![](https://staticfiles.gleap.io/ghelparticle/yb6h0f6hEhtV6KnTOpzNwDSGK0Wm6wv5zqsmA2xZa2HBvPyXrkeLVhA44tNWpILPTseGKnT1Xwo.png)
2.  You can send the SMS immediately or schedule it by selecting the ✅ '**Schedule**' checkbox and setting the date and time.
    
    ![](https://staticfiles.gleap.io/ghelparticle/V7MJKpExWFhgMYMEIriuDBR6QhEVXPEHrwAzr5WMmloCUGpe8Jvi3Xa4kMShtpyDXbYeAJLshha.png)
3.  Enter the message you want to send via SMS using the Message textbox.
    
    -   You can include emojis.
        
        ![](https://staticfiles.gleap.io/ghelparticle/x9EdeKtJ74plT6fs8W8EcQvAHOK6ina0JC77DhU3LPDgJjHlGz3JLOatIOYnyCI5Oxn7wYN2bEn.png)
    -   You can include placeholders.
        
        ![](https://staticfiles.gleap.io/ghelparticle/LksI8jMEMUzb2nf45QoBtbtFYFfrWg2P9UqUuqJ1VrCpxBNP2AmPhJlRFCFRRKfuHV8uXSjeWJ0.png)
4.  Ready to send? Click '**Create a mailing**' and confirm. This schedules the SMS and logs it in our mailing list.
    
    ![](https://staticfiles.gleap.io/ghelparticle/6OGgYgRJj2wDngp0lAXlNQwJ1Beu3oZ8AhKXQ5XUnTyt4gwoIFhc1bIN6eUyU4Hqxko8XevcYpa.png)

**Done** 🎉🎉

### **Want to see the campaign recipients and sending status?**

Click on the campaign name for more details.

![](https://staticfiles.gleap.io/ghelparticle/ltBQYZjNkckGyJ5py2MY6YEXpHZXH7tKexgCiYSYySucFN0etMtRHS1YzAHIPQZuGSTT2cWhTPC.png)