Stamp Card

A Stamp Card rewards customers for each visit or purchase, helping you turn one-time buyers into loyal repeat customers. With each stamp, customers move closer to a reward—driving engagement and repeat business automatically.

• Customer Experience: Collect digital stamps and redeem rewards directly on mobile (Apple Wallet, Google Wallet, or PWA).

• Business Benefit: Boost repeat visits, automate reward tracking, and strengthen retention—all within Loyally.ai.

Quick Overview

Creating a Stamp Card in Loyally.ai follows five simple stages, exactly as shown at the top of your card builder:

1. Card Type – Choose your loyalty card type (Stamp, Points, Coupon, etc.)

2. Settings – Configure how customers earn stamps and how rewards or expirations work

3. Design – Customize visuals, icons, and brand colors

4. Information – Add reward details, company info, and customer instructions

5. Save & Preview – Review and activate your live digital card

These stages appear as tabs inside the card builder — move through them from left to right until your card is ready.

The five stages of creating a Stamp Card in Loyally.ai.

Interactive Guide

Follow the interactive guide to seamlessly create your digital loyalty card with Loyally.ai.

Card creation workflow has 5 Sections: 'Card Type', 'Settings', 'Design', 'Information', and 'Save and Preview'.

Step-By-Step Guide

Step 1: Card Type - Select the card type

1. Log into your Loyally.ai account.

2. Navigate to the 'Cards' page and create a card either from a pre-designed 'Template' or 'From Scratch' for a custom card.

Select 'Stamp' card type and click 'Continue' for the next step.

Quick Start with Templates: Want to create a card faster? Explore our pre-loaded templates for a speedy setup!

Step 2: Settings - Customize Your Card's Functionality

This section configures how your Stamp Card works, including expiration rules, customer signup, and scanning setup.

1. Barcode Type – Since scanning happens within the scanner app, the barcode type is simply a visual preference:

   • PDF 417 – Displays a stacked linear barcode.

   • QR Code – Displays a square QR code.

Customers will show their stamp card on their phone, and you will scan it using Loyally’s built-in scanner.

2. .Reward Program – How Will Customers Earn Stamps?

   • Stamps-Based – You manually issue stamps. (Ideal for promotions and giveaways.)

   • Spend-Based – Customers earn stamps based on how much they spend.

   • You can set “How do your customers earn stamps“. (Example: 1 stamp for every $1 spent.)

   • Products-Based – Reward customers with stamps specifically for purchasing certain items or categories listed on their receipt.

   • Visit-Based – Customers get a stamp each time they visit. (Best for cafes, salons, gyms, etc.)

     • You can set a custom number of stamps per visit. (Example: 10 stamps per visit.)

     • You also have the option to enable “Restrict to 1 check-in per customer per day” to limit stamp earnings to once per day per customer.

The function is only available with connected Toast integration if you choose to reward your customers after buying certain items.

3. How do you Want to Reward your Customers?

   • Reward Name - In the reward name field, type a name for the reward (e.g, “$10 Off Next Order”).

   • Reward Type - Click the dropdown under Reward type. Choose the type of reward between ORDER % OFF or ORDER $ OFF.

   • Reward Value - In the Reward value field, enter the amount you’d like to reward. (e.g, 10.00 for a $10 discount).

If you select Custom, you can manually define a unique reward that doesn't fit into standard percentage or dollar categories, such as a "Free Gift with Purchase" or "Buy One Get One."

4. Happy Hours - this feature allows you to automatically increase the number of stamps a customer receives based on the time and day of their visit.

   • Multiplier (×) - Choose how many stamps are awarded per visit. Use ×2 for standard promotions or ×3 for high-incentive events to move inventory quickly.

   • Time Range (From/Till) - Target your "dead zones." For example, setting 14:00 to 16:00 encourages visits during the mid-afternoon slump.

   • Days of the Week - Select specific days to boost revenue. You might activate this for Monday–Wednesday to supplement slower weekdays while keeping standard rates for busy weekends.

This feature is only available for drinks and dining card templates. 

5. Promotions – This section allows you to connect your loyalty card to specific marketing campaigns to drive even more engagement.

   • Add to Existing Promotion – Easily link your new card to an ongoing campaign you are already running to consolidate your marketing efforts.

   • Create a New Promotion – You can build a brand-new promotion specifically designed for this card by clicking ‘Add‘.

6. Card Expiration Date – Use this setting to determine how long a customer’s digital card remains valid.  Select from the three options to set how long a customer’s digital card remains valid.

   • Unlimited – The card never expires. (Best for long-term loyalty.)

   • Fixed Term – The card expires on a set date and can be customized. (Great for seasonal promotions.)

   • Fixed Term After Card Issuing – The card expires a set number of days after issuance. (Encourages faster use.)

Consider this: If you don’t set an expiration, customers may hold onto stamps indefinitely without redeeming them. 

7. Stamp Life – Select how long earned stamps remain valid on a customer’s card before they expire.

   • Unlimited – Stamps never expire.

   • Fixed Term After Stamps Are Earned – Stamps expire after a set number of days and can be manually set.

Tip: If you want customers to use their rewards sooner, setting an expiration can create urgency. Otherwise, we recommend selecting ‘Unlimited’.

8. Locations – Select specific store locations where the card is linked.

If your business has multiple store locations, you can limit usage to certain locations, ensuring only selected branches accept the card.

9. Language – Select the language displayed on the card.

10. Date Format – Choose how dates appear on the loyalty card. (e.g., DD/MM/YYYY).

11. Thousands & Decimal Separator – Configure how large numbers and decimals are displayed by selecting your preferred thousands and decimal separators. You can select from the following options to match your regional currency or accounting standards:

    • Space

    • Dot

    • Comma

12. Purchase Amount When Charging – Switch this toggle to ON to enable "Purchase amount is required in Scanner App."

13. Card Issuing Form – Customize what information your customers should provide when filling up your loyalty card form. Common fields include:

    • First Name

    • Last Name

    • Email

    • Phone

    • Date of Birth

Using "Required" and "Unique" Fields: Check the Required box for information you must have, such as a phone number, to ensure customers don't skip it during registration. Use the Unique setting to prevent duplicate accounts by ensuring an email or phone number can only be registered once.

14. UTM Tracking (Optional) – Track where your customers came from. This helps track marketing campaigns (e.g., Facebook Ads, Google Ads).

15. Phone Mask - Select the telephone mask from the dropdown menu that corresponds to the country where the card will be used to ensure correct phone number formatting.

Use this only if you're tracking paid ads or marketing campaigns. Otherwise, it’s not necessary.

16. Privacy Policy – You can customize the privacy message shown to customers as well as enable/disable the display of text.

17. Consent to Processing Personal Data – Toggle this setting to enable or disable the display of the personal data processing consent checkbox on your customer registration forms.

Some regions require privacy consent (e.g., GDPR in Europe, CCPA in California).

18. Google Wallet Installation Button – Disables/ables customers with Android phones to save their card in Google Wallet.

19. PWA (Progressive Web App) Installation Button – Lets customers install the card as a web app on their phone.

Enable both options to give customers flexibility. Apple wallet is already available by default for customers with Apple iOS phones.

20. Limit the Number of Cards Issued ("0" = Unlimited) - This setting controls how many Stamp Cards can be issued in total.

    • Set to "0" → Unlimited cards can be issued to customers.

    • Set to a Specific Number → Limits the total number of cards available.

If you want your loyalty program to be ongoing, keep this at "0" for unlimited issuance.

If you are running a limited-time promotion (e.g., first 500 customers get a loyalty card), you can set a cap to prevent more cards from being issued after reaching the limit.

21. Card Installation Via Shared Link – Toggle this setting to control whether customers can install your loyalty card using a shared link.

22. Limit the Number of Stamp Accruals Per Day ("0" = Unlimited) - This setting controls the max number of stamps a customer can earn in a single day.

    • Set to "0" → Customers can earn an unlimited number of stamps per day.

    • Set to a specific number → Customers can only earn up to that number of stamps per day.

23. Number of Stamps When Issuing a Card - This setting determines how many preloaded stamps are automatically added to a customer's card when they first receive it.

    • Set to "0" → The card starts with no stamps.

    • Set to a Specific Number → Customers receive a welcome bonus of stamps upon signup.

24. Number of Birthday Stamps - On the customer’s birthday, the specified number of additional stamps will be credited to their card. The customer will receive a push notification informing them that their stamp balance has increased. This stamp has no specific expiration date.

25. Analytics (Optional) – Insert Google Tag Manager or other tracking tools to monitor card performance.

When to use this: If you actively measure engagement, enable analytics. Otherwise, skip it—it won’t affect functionality.

Step 3: Design - Personalize Stamp Card Appearance

In this step, you can customize the visuals of how your stamp card by tweaking several elements.

1. Stamp Count - Determine the number of stamps needed for a reward. You can select anywhere from 1 to 30 stamps. A 10-stamp card is the most common because it’s easy for customers to calculate their progress at a glance.

Pro-Tip: Most successful retail programs use a 7, 10, or 12-stamp layout. If the number is too high (e.g., 25), customers may feel the reward is unattainable and stop participating.

2. Active Stamp: This is the "filled" icon that appears once a customer makes a purchase. Use a high-contrast color or a vibrant version of your logo to make the achievement feel rewarding.

3. Inactive Stamp: This is the default placeholder icon of your stamp (usually a faded version of your logo or a simple grey circle).

Recommended icon size: 200x200 pixels. Only PNG format. 3 megabytes.

Tip: You don't have to create your own icon stamp! You can choose from our library of existing icons, including popular themes like coffee, bowling, and anchors.

4. Logo - This is your main brand image at the top of the card. For the best look, aim for 480 x 150 pixels. If it's smaller than 150 pixels high, it might look blurry.

5. Icon - This shows up on the lock screen when you send a notification. It needs to be a perfect square, ideally 512 x 512 pixels, so it doesn't get stretched.

6. Background Under Stamps - This sits behind your stamps to give the card some personality. Use a wide image that is at least 1125 x 432 pixels.

Check for Contrast: If you use a dark background image, make sure your stamp colors are bright so your customers can easily see how many points they have earned.

7. Colors - Customizing the colors of your digital card ensures it feels like a native part of your brand.

   • Card Background: This is the primary color of the digital card surface.

   • Text Color: This controls the color of all labels, point balances, and instructions.

   • Stamp Background - This is the base color inside the individual stamp circles.

   • Outline Color - This defines the border of each individual stamp slot, providing a clear structure for the grid.

   • Active stamp – Choose the color for stamps after a customer has earned them.

   • Inactive stamp – Select the placeholder color or icon style for stamps that have not yet been earned.

   • Background Under Stamps - This is the color of the specific field or "plate" where the stamp slots sit.

8. Fields Name- On iPhone, you can choose two pieces of information to display on the front of the loyalty card.

   • Field - These 2 row fields allows you to customize the data displayed on the digital card. It's updated automatically by the system to reflect the customer's real-time progress. Use the dropdown menus to select which data point to display including:

     1. Stamps Until the Reward - Displays the exact number of stamps remaining before the customer earns their next prize (e.g., "3 stamps left").

     2. Summary Stamps Count - Shows the total number of stamps the customer has accumulated during their entire membership.

     3. Available Rewards - Displays the number of rewards the customer has earned but not yet redeemed.

     4. First Name - Personalizes the card by displaying the customer's given name.

     5. Last Name - Displays the customer's surname.

     6. Phone - Shows the phone number associated with the account.

     7. Email - Displays the customer's registered email address.

     8. Date of Birth - Shows the customer’s birthday, which is useful for verifying identity or age-restricted rewards.

   • Field Name- This custom field acts as the label that corresponds to the data displayed on the card (e.g., Summary of stamps, stamps until reward)

9. Show Logo at Card Issuing Form - Toggle this to determine if you want your brand logo appears at the top of the signup page. Enabling this ensures brand recognition from the very first interaction.

10. Show Background Color on Card Issuing Form - This setting controls the header color of the form. Use it to match the registration page to your brand’s color palette for a cohesive user experience.

Step 4: Information - Define Card Details

In this step, you will set up your card's basic information, reward rules, and contact details to clearly show customers how your loyalty program works.

1. Card Description - A brief summary of your program.

   

   Define reward terms clearly to prevent customer confusion or dissatisfaction.

2. How to Earn a Stamp - Clear instructions on the purchase required for a stamp (e.g., Get one stamp for every drink you buy.)

3. Company Name - Your official business name.

4. Reward Details - A specific description of what the customer wins. So make sure to describe what rewards are offered (e.g., discounts, free items) and how many stamps are needed for each.

Be extremely specific in the Reward details. If you just say "A free drink," customers may try to claim your most expensive item. Instead, try "One free small coffee or tea."

5. Earned Stamp Message - The notification sent after a purchase. You must include the {#} tag to show their current balance (e.g., Just {#} until your next reward).

6. Earned Reward Message - This is a push text sent when a customer unlocks a prize.

Never delete the {#} tag from the Earned stamp message. Without it, the customer won't know how many stamps they actually have, which leads to confusion at the register.

7. Multi Rewards – Specify the stamp intervals at which a reward should be issued by entering numbers separated by commas (e.g., 5, 10, 15). If this field is left blank, the reward will only be credited once the maximum number of stamps on the card is reached.

8. Redeem Reward Automatically? – Choose whether the reward should be applied immediately upon the next transaction once the stamp requirement is met.

   • Yes – The reward is automatically redeemed during the customer’s next visit.

   • No – The reward remains available for manual redemption at a time of the customer's choosing.

If you set Redeem reward automatically to "Yes," make sure your staff is trained to check the card status before the customer pays, as the reward will disappear from the card the moment they are checked in.

9. Referral Program - Encourage your regulars to invite their friends by offering bonus stamps to both parties. It is an effective way to grow your customer base using word-of-mouth marketing. If the program is Active, choose when the referring customer receives their bonus:

   • First Visit/Card Use by a New Customer – The bonus is awarded only after the referred friend successfully uses their card for a transaction.

   • Card Issuing to a New Customer – The bonus is awarded as soon as the referred friend installs the card, regardless of whether they have made a purchase.

10. Stamps Count for Referrer – Set the number of stamps (from 0 to 10) that an existing customer earns for sharing their card via the referral program.

11. Stamps Count for New Customer – Set the number of stamps (from 0 to 10) that a new customer earns for installing the card through a referral link.

12. Active Links - This section allows you to provide a link and custom text for essential contact information and resources.  Choose the category from the dropdown menu, such as URL, Phone, Email, or Address.

13. Feedback Links - This section allows you to add direct links to various review platforms and business directories. Click the dropdown menu to select the specific platform you wish to link. You can choose from the following options:

    • Custom (for any platform not listed)

    • Google

    • Yelp

    • Facebook

    • Booking

    • Booksy

    • 2gis

    • Flamp

    • Foursquare

    • Yandex,

    • Yell

    • Yellowpages

    • Zoon

14. Link for Redirection After Card Installation - The user will be redirected to this URL after installing the card (the setting applies only to cards installed in Apple Wallet).

15. Terms of Use - Use the switch in the top right corner to enable or disable the visibility of your terms on the digital card. In the text area, list your specific rules and conditions. This space is pre-filled with standard loyalty program rules, such as:

    • How stamps are earned (e.g., 1 stamp per purchase).

    • The threshold for receiving a reward.

    • Expiration policies and non-transferability rules.

16. Link to Full Terms and Conditions (Optional) - This field allows you to provide more extensive legal details that may be too long for the primary Terms of Use text area. When a link is provided, customers can click it from their digital card to view the full legal requirements of your loyalty program.

17. Issuer Information - This section provides customers with a way to contact you if they have questions or issues with their card. This information is typically found on the back of the digital card.

    • Company Name - Your official registered business name.

    • Email - A monitored customer support or business email address.

    • Phone Number - Use the international format (e.g., +1 for the US/Canada) so customers can tap the number to call you directly from their phone.

Step 5: Save and Preview - Finalize Your Card

Before you finish, take a moment to review how your stamp card will appear to your customers across different platforms. The preview window updates in real-time as you make changes.

How to Preview Across Platforms

To the right of the mobile mockup, you will find three icons. Click these to toggle between the following views:

• Apple Preview: Click the Apple icon to see how the digital stamp card looks when stored in an iOS device. This shows the card's layout, logo placement, and basic information.

• Android Preview: Click the Android icon to view the card from a Google Wallet perspective. This view highlights the member ID, stamp progress, and reward details specific to the Android interface.

• Push Notification Preview: Click the Speech Bubble icon to see a mock-up of how push notifications (such as "Reward earned!") will appear on a customer’s lock screen. This allows you to verify that your messaging is clear and fits within the notification window.

Review all three views to ensure your text is legible and your branding looks consistent. Once you are satisfied with the appearance:

Click the ‘Activate’ to launch your stamp card and make it ready for distribution.

Congratulations, your card is ready!

Here's What to Do Next:

Click 'Download PDF' to print a display for your table or counter, perfect for showcasing your new card. Share the QR code or link with your customers - they can simply scan or click to discover what you've created. Let's start spreading the word about your exciting new card!

Best Practices

• Start simple — one reward, one rule

• Use consistent brand visuals

• Offer preloaded stamps to increase activation

• Review analytics monthly and optimize

Businesses see up to 30% higher repeat visits within 60 days of launching their Stamp Card.