A Stamp Card rewards customers for each visit or purchase, helping you turn one-time buyers into loyal repeat customers. With each stamp, customers move closer to a reward—driving engagement and repeat business automatically.
Customer Experience: Collect digital stamps and redeem rewards directly on mobile (Apple Wallet, Google Wallet, or PWA).
Business Benefit: Boost repeat visits, automate reward tracking, and strengthen retention—all within Loyally.ai.
Quick OverviewCreating a Stamp Card in Loyally.ai follows five simple stages, exactly as shown at the top of your card builder:
Card Type – Choose your loyalty card type (Stamp, Points, Coupon, etc.)
Settings – Configure how customers earn stamps and how rewards or expirations work
Design – Customize visuals, icons, and brand colors
Information – Add reward details, company info, and customer instructions
Save & Preview – Review and activate your live digital card
These stages appear as tabs inside the card builder — move through them from left to right until your card is ready.
The five stages of creating a Stamp Card in Loyally.ai.
Step 1: Card TypePurpose: Choose what kind of loyalty card you want to create.
Log in → go to Cards.
Click + Create New Card.
Choose From Scratch or a Template.
Select Stamp Card → click Continue.
Result: You’ll enter the Settings stage of your new Stamp Card.
Tip: Templates include pre-set rewards and layouts—ideal for faster setup.
Step 2: SettingsThis is where you define how your loyalty program behaves — stamps, rewards, expiration, and customer info.
Reward Program TypeThis determines how customers earn stamps.
Reward Type | Description | Best For |
Stamps | Give stamps based on your rules. Builds flexible loyalty through manual or rule-based issuance. When you want full control or custom rules (e.g., staff-issued, event-based, hybrid use cases). Examples:
| Cafés, salons, gyms |
Spend | Give stamps based on the customer spend. Encourages higher order values — customers spend more per visit to earn rewards faster. Examples:
| Restaurants, retail |
Products | Gives stamps for specific items purchased. Increases sales of specific items or product lines. Examples:
| POS-integrated stores |
Visit | Rewards customers per visit/check-in. Drives more frequent visits — customers return often to collect stamps. Examples:
| Cafés, fitness, salons |
Spend-based = higher order values. Visit-based = more frequent visits.
Recommended: Start with Visit or Stamp — they’re easy to launch and require no integrations. Spend-based = higher order values. Visit-based = more frequent visits.
Card ExpirationField: Card Expiration Type
Unlimited – Card never expires
Fixed Term (Date) – Ends on a specific date
After Issue – Expires X days after customer activation
Shorter expirations encourage faster redemptions.
Stamp LifeField: Stamp Expiration Type
Unlimited – Stamps never expire
Fixed Term – Stamps expire after X days
Use expiration to drive consistent engagement.
Location SettingsSelect where your card applies:
All branches
Specific stores or regions
Perfect for multi-location businesses.
Customer Registration FormCollect the data you need before issuing cards.
Common fields:
First Name
Last Name
Phone Number
Birthday
Each field can be:
Required
Unique (prevents duplicate sign-ups)
Fewer fields = higher completion rate.
Privacy, Consent & TrackingPrivacy Policy: Add a link or text block
Consent Checkbox: GDPR/CCPA compliance toggle
UTM Tracking: Optional (for ads)
Analytics Script: Optional (Google Tag Manager / Meta Pixel)
Callout:
Privacy consent is mandatory in some regions — leave it enabled to stay compliant.
Preloaded & Bonus StampsPreloaded Stamps: Stamps issued automatically at signup
Birthday Stamps: Automatic reward on customer’s birthday
Start customers closer to a reward for stronger activation.
Limits & RestrictionsSetting | Description |
Card Issuance Limit | Total number of cards that can be issued (0 = Unlimited) |
Stamp Accrual Limit | Max stamps a customer can earn per day |
Purchase Requirement | Require staff to enter purchase amount before stamping |
Reward Expiration | Rewards expire after X days (optional) |
Localization & FormattingFields:
Language → Card display language
Date Format → DD/MM/YYYY or MM/DD/YYYY
Number Format → Comma or dot
Match local formatting for clarity.
Card Installation OptionsLet customers save cards to their phones:
Apple Wallet — Default for iOS
Google Wallet — Toggle for Android
PWA — Add to Home Screen web app
Enable all three for the best experience.
Result: You’ve configured your card’s logic, rules, and availability.
Step 3: DesignCreate the visual look and feel of your loyalty card.
Element | Description |
Stamps Required | Number of stamps needed for a reward |
Stamp Icons | Upload filled/unfilled icons |
Logo & Background | Add brand visuals |
Color Scheme | Adjust background, text, and accent colors |
Displayed Fields | Choose visible info on the card |
Callout:
Image Guidelines:
Logo: 512×512 px PNG
Stamp icons: 128×128 px PNG, transparent background
Keep it clean, readable, and on-brand.
Result: Your card design preview updates instantly in real time.
Image Block: Screenshot — Card design preview panel.
Step 4: InformationAdd your card details and rewards.
Required fields:
Card Title — “Coffee Loyalty Card”
Description — “Collect 10 stamps, get your next coffee free.”
Reward Name — “$10 Off Next Order”
Reward Type — $ OFF / % OFF / Free Item
Reward Value — e.g., 10.00
Reward Conditions — e.g., “Valid for dine-in only.”
Company Info & Links — Website, Email, Feedback, Terms
Callout:
Referral Rewards (Optional)Setting | Description |
Referrer Reward | Incentive for existing customer |
Referral Reward | Bonus for new customer |
Referral Limit | Max referrals per person |
Simple referral structures increase adoption.
Step 5: Save & PreviewClick Preview → opens live mobile simulation.
Check design and reward logic.
Click Save & Activate.
Share your QR code or link with customers.
Print the Display PDF for in-store use.
Callout:
Tip: Install the card yourself and test stamping before going live.
Result: Your Stamp Card is live and ready to distribute.
Image Block: Screenshot — Card preview on mobile mockup.
Test Your CardTask List:
Install the card on your phone
Issue a test stamp
Redeem a reward
Verify reset after redemption
Check push notification triggers
Testing ensures a smooth customer experience.
Analytics OverviewMetric | Description |
Cards Issued | Total customers joined |
Active Users | Customers currently engaging |
Stamps Earned / Redeemed | Measures engagement |
Rewards Redeemed | Conversion to rewards |
Referrals | Referral participation |
Branch Breakdown | Location performance |
Image Block: Screenshot — Analytics dashboard view.
Review analytics weekly to optimize engagement.
Advanced ConfigurationToggle list: Barcode Type & Scanning
PDF417 — For POS scanners
QR Code — Default mobile scanning
Restrict to 1 check-in per day — Optional anti-fraud setting
Toggle list: Reward Logic
Spend-Based, Visit-Based, or Manual
Hybrid modes supported
Custom expirations per reward type
Toggle list: Limits & Expiration Hierarchy
Card Expiration → Program lifespan
Stamp Expiration → Individual stamp validity
Reward Expiration → Reward redemption window
Toggle list: Localization
Languages: EN, ES, FR, DE, AR, JA
Date formats: DD/MM/YYYY or MM/DD/YYYY
Decimal separator: comma or dot
Toggle list: Analytics & Tracking
Supports Google Tag Manager, Meta Pixel
UTM campaign tracking
Toggle list: Security & Compliance
GDPR/CCPA consent
Phone masking by region
Optional age restriction field
TroubleshootingIssue | Cause | Fix |
QR not scanning | Low contrast | Reprint QR or retest digitally |
Wallet option missing | Google Wallet toggle off | Enable in Settings |
Duplicate users | Unique field off | Enable unique phone/email |
Stamps not issuing | Daily limit reached | Adjust restriction settings |
Rewards not triggering | Reward threshold misconfigured | Recheck Reward setup |
Best PracticesStart simple — one reward, one rule
Use consistent brand visuals
Offer preloaded stamps to increase activation
Review analytics monthly and optimize
Businesses see up to 30% higher repeat visits within 60 days of launching their Stamp Card.
SummaryThe Loyally.ai Stamp Card is the easiest way to drive repeat business and automate customer rewards.
Setup takes minutes — results compound every day.
Build loyalty. Automate rewards. Keep customers coming back.
The 'Stamp Card' is your strategic tool to combat this. Often, businesses like cafes and small retailers don't realize how quickly they lose repeat customers. This card incentivizes each visit, transforming one-time patrons into loyal customers, effectively increasing repeat business and building brand loyalty.
Customer Use: Customers collect stamps with each purchase, leading to rewards.
Business Benefit: Increases repeat visits and builds customer loyalty through a reward system, with minimal additional workload.
Log in to Loyally.ai >> Go to 'Cards' page >> Select either ('Template' OR 'from Scratch') >> Select 'Stamp' Card Type >> Proceed through Settings, Design, Information, and Save & Preview.
Follow the interactive guide to seamlessly create your digital loyalty card with Loyally.ai.
Log into your Loyally.ai account.
Navigate to the 'Cards' page and select 'From Scratch'.
Select 'Stamp' card type and click 'Continue'.
Quick Start with Templates: Want to create a card faster? Explore our pre-loaded templates for a speedy setup!
Card Expiration & Location(s): Set the expiry date of the card, and where the card is applicable.
Language: Select the language for displaying card information.
Card Issuing Form: Add or remove fields that your customers will enter to get the card. Toggle fields as mandatory or unique as needed.
UTM Tracking (Optional): For tracking marketing channels (e.g., Facebook ads) to see where traffic comes from. It's helpful for marketers but not required.
Phone Masking: Select the phone number format for the card's active country.
Privacy & Consent: Options for handling privacy policy and user data consent.
Analytics Script (Optional): Add tracking script (e.g. Google Tag Manager) to card installation pages.
Stamp Count: Determine the number of stamps needed for a reward.
Stamp Icons: Choose icons for both active and inactive stamps. Option to upload custom icons.
Visual Elements: Upload your logo, background image, and icon for push notifications.
Color Scheme: Customize card colors (background, text, centerpiece).
Field Display: Set up what fields and text to appear on the card.
Descriptions & Instructions: Add a brief card description, your company name, and how many points are given when the card is issued.
Reward Information: Describe what rewards are offered (e.g., discounts, free items) and how many stamps are needed for each.
Stamp Issuing Criteria: Specify conditions for issuing the stamp and settings for multiple rewards.
Referral & Redemption: Define referral criteria and points awarded to referrers and referrals.
Links: Include active links (URL, phone, email, & address) for user interaction. Add feedback links for customer reviews. Insert terms of use and link to full T&Cs.
Issuer Details: Fill in your details (company name, email, contact number).
Preview: Review your card and ensure it meets your expectations.
Save and Activate: Click 'Activate Card' to make the card live.
Congratulations, your card is ready!
Here's What to Do Next: Click 'Download PDF' to print a display for your table or counter, perfect for showcasing your new card. Share the QR code or link with your customers - they can simply scan or click to discover what you've created. Let's start spreading the word about your exciting new card! 
A Stamp Card is a powerful way to increase customer loyalty by rewarding repeat visits or purchases. With Loyally.ai, you can create a digital stamp card in just a few steps, making it easy for customers to engage with your business while helping you track customer activity effortlessly.
Log into your Loyally.ai account.
Navigate to the 'Cards' page and create a card either from a pre-designed 'Template' or 'From Scratch' for a custom card.
Select 'Stamp' card type and click 'Continue' for the next step.
This section configures how your Stamp Card works, including expiration rules, customer signup, and scanning setup.
Barcode Type – Since scanning happens within the scanner app, the barcode type is simply a visual preference:
PDF 417 – Displays a stacked linear barcode.
QR Code – Displays a square QR code.
Customers will show their stamp card on their phone, and you will scan it using Loyally’s built-in scanner.Reward Program – How Will Customers Earn Stamps?
Spend-Based – Customers earn stamps based on how much they spend. (Encourages higher spending per visit.)
You can set a custom spending requirement for each stamp. (Example: 1 stamp for every $1 spent.)
Visit-Based – Customers get a stamp each time they visit. (Best for cafes, salons, gyms, etc.)
You can set a custom number of stamps per visit. (Example: 10 stamps per visit.)
You also have the option to enable “Restrict to 1 check-in per customer per day” to limit stamp earnings to once per day per customer.
Stamps-Based – You manually issue stamps. (Ideal for promotions and giveaways.)
How do you want to reward your customers?
Enter Reward Name
In the Reward name field, type a name for the reward.
Example: “$10 Off Next Order”.
Select Reward Type
Click the dropdown under Reward type.
Choose the type of reward you want to offer (e.g., Order ($ OFF)).
Set Reward Value
In the Reward value field, enter the amount you’d like to reward.
Example: 10.00 for a $10 discount.
Card Expiration Date – How Long Should the Card Be Valid?
Unlimited – The card never expires. (Best for long-term loyalty.)
Fixed Term – The card expires on a set date. (Great for seasonal promotions.)
Fixed Term After Card Issuing – The card expires a set number of days after issuance. (Encourages faster use.)
Stamp Life – Should Stamps Expire After a Certain Time?
Unlimited – Stamps never expire.
Fixed Term After Stamps Are Earned – Stamps expire after a set number of days.
Locations – Where Can This Card Be Used?
Select specific store locations where the card is valid.
Language & Formatting – Customize How the Card Appears
Language – Select the language displayed on the card.
Date Format – Choose how dates appear (e.g., DD/MM/YYYY).
Thousands & Decimal Separator – Match number formatting to your region.
Purchase Requirements – Require a Purchase Before Issuing Stamps?
Enable this if staff must enter a purchase amount before issuing a stamp.
Card Issuing Form - What Information Should Customers Enter?
Common fields include:
First Name
Last Name
Phone
Date of Birth
Field options:
Required – Customers must fill out this field.
Unique – Prevents duplicate registrations (e.g., one card per phone number).
UTM Tracking (Optional) – Track Where Customers Came From
Helps track marketing campaigns (e.g., Facebook Ads, Google Ads).
Privacy & Consent – Ensure Compliance
Privacy Policy – Customize the privacy message shown to customers.
Consent to Processing Personal Data – Customers must agree before signing up.
Card Installation Options – How Customers Save Their Card
Google Wallet Button – Allows customers with Android phones to save their card in Google Wallet.
PWA (Progressive Web App) Button – Lets customers install the card as a web app on their phone.
Limits & Restrictions
Limit the Number of Cards Issued ("0" = Unlimited) - This setting controls how many Stamp Cards can be issued in total.
Set to "0" → Unlimited cards can be issued to customers.
Set to a specific number → Limits the total number of cards available.
Use Case: If you are running a limited-time promotion (e.g., first 500 customers get a loyalty card), you can set a cap to prevent more cards from being issued after reaching the limit.Card installation via shared link – The rule only applies to shared links. Installation on an individual link will be allowed.
Limit the Number of Stamp Accruals Per Day ("0" = Unlimited) - This setting controls the max number of stamps a customer can earn in a single day.
Set to "0" → Customers can earn an unlimited number of stamps per day.
Set to a specific number → Customers can only earn up to that number of stamps per day.
Use Case: If your program is based on purchases, you might want to set a reasonable daily limit (e.g., max 5 stamps per day) to prevent customers from earning too many stamps in one visit.Number of Stamps When Issuing a Card - This setting determines how many preloaded stamps are automatically added to a customer's card when they first receive it.
Set to "0" → The card starts with no stamps.
Set to a specific number → Customers receive a welcome bonus of stamps upon signup.
Use Case: If you want to motivate customers to start using the card, you can preload a few stamps (e.g., 2 free stamps) so they feel closer to earning a reward.Number of Birthday Stamps - On the customer’s birthday, the specified number of additional stamps will be credited to their card. The customer will receive a push notification informing them that their stamp balance has increased. This stamp has no specific expiration date.
Analytics (Optional) – Monitor Card Performance
Insert Google Tag Manager or other tracking tools.
In this step, you can customize the visuals of how your stamp card by tweaking several elements.
Stamp Count - Determine the number of stamps needed for a reward. You can select anywhere from 1 to 30 stamps. A 10-stamp card is the most common because it’s easy for customers to calculate their progress at a glance.
Stamp Icons Design- To make the progress clear, you can customize how the stamps appear as they are earned:
Inactive Stamp: This is the placeholder icon (usually a faded version of your logo or a simple grey circle).
Active Stamp: This is the "filled" icon that appears once a customer makes a purchase. Use a high-contrast color or a vibrant version of your logo to make the achievement feel rewarding.
Visual Elements - To make your card look great on every phone, you will need to upload three specific images. Just make sure they are all in PNG format and under 3 MB each.
Logo - This is your main brand image at the top of the card. For the best look, aim for 480 x 150 pixels. If it's smaller than 150 pixels high, it might look blurry.
Icon - This shows up on the lock screen when you send a notification. It needs to be a perfect square, ideally 512 x 512 pixels, so it doesn't get stretched.
Background under stamps - This sits behind your stamps to give the card some personality. Use a wide image that is at least 1125 x 432 pixels.
Color Scheme - Customizing the colors of your digital card ensures it feels like a native part of your brand.
Primary Card Colors - These settings define the foundation of your card design.
Card Background: This is the primary color of the digital card surface.
Text Color: This controls the color of all labels, point balances, and instructions.
Stamp Area Visuals - These options allow you to define the area where stamps are collected and tracked.
Background Under Stamps - This is the color of the specific field or "plate" where the stamp slots sit.
Outline Color - This defines the border of each individual stamp slot, providing a clear structure for the grid.
Stamp Background - This is the base color inside the individual stamp circles or icons.
Field Display- On iPhone, you can choose two pieces of information to display on the front of the digital card.
Field Selection Process - You have the option to customize two separate field names. These fields act as dynamic labels that pull real-time data from your customer database.
Field 1: Located in the primary header or secondary information area.
Field 2: Located alongside Field 1 to provide additional context.
Available Field Options - You may select from the following eight options for your two custom fields:
Stamps until the reward - Displays the exact number of stamps remaining before the customer earns their next prize (e.g., "3 stamps left").
Summary stamps count - Shows the total number of stamps the customer has accumulated during their entire membership.
Available rewards - Displays the number of rewards the customer has earned but not yet redeemed.
First name - Personalizes the card by displaying the customer's given name.
Last name - Displays the customer's surname.
Phone - Shows the phone number associated with the account.
Email - Displays the customer's registered email address.
Date of birth - Shows the customer’s birthday, which is useful for verifying identity or age-restricted rewards.
In this step, you will set up your card's basic information, reward rules, and contact details to clearly show customers how your loyalty program works.
1. Program Basics - Fill in the core details of your loyalty offer so customers understand the value.
Card description - A brief summary of your program.
How to earn a stamp - Clear instructions on the purchase required for a stamp.
Company name - Your official business name.
Reward details - A specific description of what the customer wins. Describe what rewards are offered (e.g., discounts, free items) and how many stamps are needed for each.
2. Custom Messages - These are the automatic push notifications sent to the customer’s phone.
Earned stamp message - The notification sent after a purchase. You must include the {#} tag to show their current balance.
Earned reward message - The alert sent when a customer unlocks a prize.
{#} tag from the Earned stamp message. Without it, the customer won't know how many stamps they actually have, which leads to confusion at the register.3. Rewards & Automation - Decide when rewards are earned and if they should be used automatically on the next visit. This streamlines the checkout process and manages how prizes are distributed.
Multi rewards - List the stamp numbers where a reward is given (e.g., 3, 6, 9).
Redeem reward automatically - Choose if a reward is used immediately on the next visit.
4. Referral Program - Encourage your regulars to invite their friends by offering bonus stamps to both parties. It is an effective way to grow your customer base using word-of-mouth marketing.
Referral Settings -Choose how many bonus stamps to give both the referrer and the new customer.
5. Links & Contact Info - Add buttons that lead customers to your website, social media, or review pages. This section helps connect your loyalty card to the rest of your digital presence.
Active & Feedback Links - Add buttons for your website, social media, or review pages.
Redirection Link - The website a user sees after installing the card on an iPhone.
Terms of Use - Your legal fine print and store policies.
6. Issuer Information - This section provides customers with a way to contact you if they have questions or issues with their card. This information is typically found on the back of the digital card.
Company Name - Your official registered business name.
Phone Number - Use the international format (e.g., +1 for the US/Canada) so customers can tap the number to call you directly from their phone.
Email - A monitored customer support or business email address.
Preview - Review your card and ensure it meets your expectations.
Save and Activate - Click 'Activate Card' to make the card live.
Congratulations, your card is ready! Here's What to Do Next: Click 'Download PDF' to print a display for your table or counter, perfect for showcasing your new card. Share the QR code or link with your customers - they can simply scan or click to discover what you've created. Let's start spreading the word about your exciting new card!